As you develop a marketing strategy, consider the synergy of cross-marketing. While the intention of mobile marketing is to drive customers to your place of business or website, you should also use those mediums to get customers to subscribe to your texting program. The use of high visibility mediums like signs and billboards, commercials, and print advertising to promote your keywords can be effective, but don't underestimate the effectiveness of free advertising in your place of business or your website. In-store or on-website advertising, encouraging people to opt-in to your program by texting a keyword to your marketing number, can be a highly effective way to grow your subscriber lists and quickly increase sales.
Three Reasons to Promote your Text Campaigns at Your Place of Business:
(1) High Interest: When you obtain a subscriber from your own establishment, you have someone that has demonstrated interest in what you have to offer. By opting in they give you permission to market to them again in the future. As long as you treat them respectfully and continue to offer them incentives of real value they will remain subscribed. Such subscribers will have a significantly higher likelihood to respond positively to future marketing.
(2) Immediate Sales: As you offer coupons or deals that can be used immediately by texting a keyword displayed on local signage, you will greatly increase the incentive for customers to use them while they are still at your place of business. They will get the deal, and you will get a potential long-term subscriber.
(3) Repeat Sales: You will attract patrons to your place of business that might not have intended to come that day but now have a reason to. The chance of sales from such customers will be much higher than that of casual visitors.
With text marketing you have a tool to attract attention quickly from consumers already interested in what you have to offer. But this tool is only useful if it has subscribers. Get the word out any way you can, but don't overlook the power of free advertising at your place of business and your website.
Why should your business invest an SMS Marketing campaign? Here are 10 great reasons:
1. People would rather text than talk. Americans sent over 2 trillion text messages last year. Simply put, we’d rather text than talk.
2. SMS gets to the point - 160 characters forces you to deliver exactly what your customers want. In other words, all meat, no filler.
3. People never let go of their cell phones - 87% of the people on Earth own a mobile phone. It is the most widely used communications tool in the world. It is the only way to reach nearly anyone.
4. Smartphone users prefer texting to apps and the mobile web. In fact, smartphone owners are more likely to send text messages than 'feature phone' owners. 92 percent to 59% percent according to the Pew Internet & American Life Project
5. Nearly every text message is opened. The stats don't lie, over 97% of text messages are opened and read. Email doesn’t even come close.
6. 1 in 4 marketing text messages leads to a sale. Among consumers who have signed up for text alerts from retailers and merchants, 26% say that the information they received has led them to purchase the promoted product in the store, while 25% say they have purchased a different product from the store, according to May 2012 survey results from Placecast.
7. Even adults are texting. Over 72% of adults are text messaging, and nearly 65% of mobile users in their 40s and 50% of users in their 60s regularly send texts.
8. SMS is cheap. Why waste your money on expensive marketing campaigns when you can launch an SMS Marketing campaign for pennies-per-text?
9. Texting is two-way. One-way, shout at your customers advertising is so last century. Text messaging allows you to interact with your customers. They can actually text back to you!
10. Voice is intrusive. We all know what it’s like to receive a phone call from a telemarketer when the family sits down to dinner.
A text message is only 160 characters - so you might be thinking, 'how can I screw that up?' That's the wrong way to think about your SMS copy-writing. Why might you think that? Text Messaging is low cost, simple and feels informal. However, the quality of the copy of SMS marketing actually is very important - after all the goal is to generate positive ROI and a good response. Quality copy - even only 160 characters of it - can make a big difference.
So let's try these simple tips to improve your text message copy-writing skills.
1. Avoid the "Text Talk" (Unless You Must Use It)
Unless your customer base is made up entirely of teenagers, keep your SMS message as professional as possible. Use traditional grammar and spelling. You are never going to alienate customers through the use of standard conventions, but unprofessional abbreviations of text, can cost a client. If you have to abbreviate to stay within the 160 character limit, follow standard abbreviations and avoid the jargon of the Internet.
2. Give Your Call to Action An Incentive
People hear "Act Now!" and "Call today!" so often the feeling is almost invisible. Instead, offer a discount, the choice of upgraded status or elite benefits if they send a text messages or reply to your message. A special lunch time, for example, includes a time window, which can motivate immediate action.
3. Use Words That Evoke Emotion - And Action
Make the most of those 160 characters by using words that evoke action and emotion. Every industry has its own set of words that speak loudest to the client, so use them to paint a beautiful picture of what will happen when a customer replies to your message.
4. The Key Is Focus
SMS Marketing allows you to easily segment and track your message to smaller groups of people. Use one Keyword with an appropriate response for your radio ads, and use a different one for your print ads. Who are you marketing to on the radio versus print? The answer to that is the focus of a particular campaign